Role: Producer 
Client: Carvana
Production / VFX: Nice Shoes

Creative Direction: Paul Keister 

Director: Matthew Manhire

Post Producer: Valeriya Myronenko

BTS Stills: Andrew Langdal

For this campaign, we partnered with VFX artists at Nice Shoes to build a fully digital landscape that visually brings the Carvana Value Tracker to life. The concept: showcase how customers can now monitor the value of their car just like they would track their home price or a flight.In addition to the CG environment, we collaborated with director Matthew Manhire to film live-action talent on green screen, which we later composited into the virtual world.Through multiple rounds of revisions and visual refinements, we crafted a vibrant, engaging spot that communicates the product’s functionality in a playful and memorable way.