Dew Tour is an action sports contest series featuring the world’s best skateboarders and snowboarders competing in Team Challenge and Pro Competition events. For the Long Beach stop our client got milk? asked to develop an activation to give their youth brand Bones Love Milk a presence at the event. From this brief a fun and inclusive activation for that included a mini-ramp for kids to skate, branded obstacles on the course for the "Battle Of The Shops" event, and a booth with live screen printing and giveaways.

Role - Concept, Design, Photography and Live Social Media Coverage During Event.

Using Format