For "Impossibly Easy", Xfinity asked us to create an integrated campaign that would highlight the simplicity of their X1 remote. To create social buzz around the tv and print campaign, we worked with two sets of dance influencers to showcase the products ease of use (along with some great dance moves). We also worked with "The Greatest Showman" & "Rocketman" film director Michael Gracey to bring the commercials to life. I worked with the team to concept the social and digital side and shoot the still photographs.
Commercial Director - Michael Gracey
Agency - United Collective
Role - Photographer / Social Media Content Creator