Photographer: Brandon Sullivan
Production Company: Ambient Skies
As the official sponsor of the PPA tour, Carvana wanted to make their presence known during broadcasts of the Professional Pickle-ball tour. They figured what better way than by gifting Anna Leigh Waters (one of the leagues brightest upcoming stars) with her very first car on her 16th birthday. I was brought in to produce the broadcast spot and social content where we teamed up with Anna’s mom Leigh to surprise Anna at one of Carvana's vending machine locations. In addition, we also shot a day of pickle-ball content, an interview with Leigh and B roll of the pair together at home. The spot, which also highlights the ease of use of purchasing a car through Carvana, aired during the ESPN 2 and YoutTube live stream of PPA tour broadcast, as well as on Anna and Carvana's social channels.