Role: Producer
Client: Carvana & Redbull
Production Company: Ambient Skies
When Carvana teamed up with Redbull to co-sponsor the Rampage MTB Freeride event, they wanted to kickoff the partnership with a commercial, some social content and a giveaway with one of their up coming MTB Freeride athletes, Jaxson Riddle. Out of this, we landed on filming a triptic-style broadcast spot where Jaxson orders a truck mid contest run, along with some social content, still images and a full a 360 of his bike for the contest landing page. We ended up coming away with a ton of content, a fun commercial narrated by legendary action sports announcer Selema Masekela,and an interactive landing page. This was also a ton of fun to shoot, which is always icing on the cake.
