Client: Carvana, Legacy Racing
Director: Matty Conrad
Production Company: Clutch Studios
We were briefed on creating a paint scheme reveal video for Jimmie Johnson's upcoming NASCAR season. Instead of doing a straightforward reveal we decided to involve Carvana's recognizable vending machines to make things more interesting. Working with Jimmy Johnson and his legacy racing team, we vended his latest NASCAR from Carvana's North Carolina Vending Machine and made a fun spot to show off the new ride. In addition to the spot that went live across all his and Carvana platforms, we also shot stills of Jimmie in his new fire suit and did a meet and greet with local veterans for additional social content.