South Norte is a San Diego based brewery that's inspired by the cultural diversity of living in a border town. Drawing inspiration from Tijuana and San Diego, Brewmaster Ryan Brook set out to merge the best of both worlds and create a unique and authentic line of beers. For this project I worked alongside the team at South Norte and The Gallegos United Agency to shoot and design visuals for the release of their first three beers; Si Señor, No Guey, and Agavamente.
![](https://format.creatorcdn.com/4e26c7f5-845a-4d47-b61e-1dc77b61beb1/0/0/0/0,0,2113,1189,400,1189/0-0-0/53ef5274-b653-444e-84e5-4b108f6b9e90/1/1/Screen-Shot-2017-09-10-at-8_16_06-PMV2.png?fjkss=exp=2037620358~hmac=7d20ebe7b14a5bf0842ff3d943c09faa771a5cd88f8ad18aa56e47d94290a66d)
![](https://format.creatorcdn.com/4e26c7f5-845a-4d47-b61e-1dc77b61beb1/0/0/0/0,0,2133,1200,400,1200/0-0-0/b1b75f11-9b0d-4ac5-8aca-379c616b6d3d/1/1/TIM-MENDEZ-SOUTH-NORTE2.png?fjkss=exp=2037620358~hmac=23652ced2dbf8f1d25701b092a543404da5af53eeaf61b5f131f34aaa46379fa)
![](https://format.creatorcdn.com/4e26c7f5-845a-4d47-b61e-1dc77b61beb1/0/0/0/0,0,2000,1125,400,1125/0-0-0/28f75c80-e2a1-431d-9722-cf34dd6408fc/1/1/9K9A6322.png?fjkss=exp=2037620358~hmac=f9325fc35e40e020e83dda4312a5747070ea85579ac3f67e21ebd62d500edf18)
![](https://format.creatorcdn.com/4e26c7f5-845a-4d47-b61e-1dc77b61beb1/0/0/0/0,0,1920,1080,400,1080/0-0-0/8ed2b3b7-6f22-4eff-91c0-4d5e8e3b6b92/1/1/tim-mendez-south-norte.gif?fjkss=exp=2037620358~hmac=a13cceca3f82908163f806e35b25316091bc37a6dd5af9cd1f6f56c28adafa47)
![](https://format.creatorcdn.com/4e26c7f5-845a-4d47-b61e-1dc77b61beb1/0/0/0/0,0,2500,1407,400,1407/0-0-0/ab6fe57a-1cae-4493-8b6e-91d1de852f3f/1/1/0mendez_0mendez-R3-069-33.png?fjkss=exp=2037620358~hmac=92a6fa46b2ea3a83e84ae592ee756162c9d006b66d493229aaf9e05fbef7527d)
![](https://format.creatorcdn.com/4e26c7f5-845a-4d47-b61e-1dc77b61beb1/0/0/0/0,0,2084,1173,400,1173/0-0-0/372169c9-143d-4b24-92eb-a437cd497443/1/1/Screen-Shot-2017-09-10-at-8_15_50-PM_v2.png?fjkss=exp=2037620358~hmac=d45ddf731ded7ce16f37407178fafcc86e076a1c568abc85378c3fca9377aa58)
![](https://format.creatorcdn.com/4e26c7f5-845a-4d47-b61e-1dc77b61beb1/0/0/0/0,0,2276,1280,400,1280/0-0-0/c08c18d6-0f71-4004-9808-9a2f54be0e46/1/1/insta.png?fjkss=exp=2037620358~hmac=cf232dd83f30737faf9129d2b81d87d3a38825cae260a7d47d35090fef145f0a)
![](https://format.creatorcdn.com/4e26c7f5-845a-4d47-b61e-1dc77b61beb1/0/0/0/0,0,1896,1067,400,1067/0-0-0/cbff4b53-f11d-42d8-9be6-f46f2e031822/1/1/uploads_2F679391f0-a2b6-4020-8be7-f10f02d85ca0_2FSSCrew_TrueBlack_Front.png?fjkss=exp=2037620358~hmac=4417afb90d793af61c261cc3a4b60dde7c16418c2ac6bdb20da4fbc85e8762df)
![](https://format.creatorcdn.com/4e26c7f5-845a-4d47-b61e-1dc77b61beb1/0/0/0/0,0,3966,2231,400,2231/0-0-0/fbe9a2d6-9abc-495d-aa14-678e306a89f0/1/1/tim_mendez_south_norte.png?fjkss=exp=2037620358~hmac=36f0ea0c1806fdb9a498475438ed8945d0e5c2d4f6b329d0bc572cd7b88f8a49)
![](https://format.creatorcdn.com/4e26c7f5-845a-4d47-b61e-1dc77b61beb1/0/0/0/0,0,1071,603,400,603/0-0-0/13187c00-652a-45e3-918a-3bfb38d43a93/1/1/photo-1536473703867-4d8fa7bea6dd.png?fjkss=exp=2037620358~hmac=5992f21e74f5167d306d430859e360b8bc758cced845f60eee2f6bc9b415fd4d)
![](https://format.creatorcdn.com/4e26c7f5-845a-4d47-b61e-1dc77b61beb1/0/0/0/0,0,2431,1367,400,1367/0-0-0/9e18567e-6c2c-422d-aca3-6d61e59fa865/1/1/Screen-Shot-2018-10-21-at-12_00_11-PM.png?fjkss=exp=2037620358~hmac=76e49540ea787925fc92a5d9a9fc6131a6327d6db2015037cf3c363632996613)
![](https://format.creatorcdn.com/4e26c7f5-845a-4d47-b61e-1dc77b61beb1/0/0/0/0,0,750,750,400,750/0-0-0/efb2c3a2-ba7f-4b45-8aed-03bc4fc8426c/1/1/SN_Agavecrossover_Carousel.png?fjkss=exp=2037620358~hmac=b72ccc5a63f95f623b1eacf3336ac10e213c97c27d3683b7f6bb513f46bdf18a)
![](https://format.creatorcdn.com/4e26c7f5-845a-4d47-b61e-1dc77b61beb1/0/0/0/0,0,1778,1000,400,1000/0-0-0/085b9570-70a0-4dbf-a7cf-bc3175bb4d80/1/1/apple-applications-apps-607812.gif?fjkss=exp=2037620358~hmac=01c7b53fdfdf97bff38bc2e9ba8876f6527de86d0c28fbdfdc49d0b71ac92a9d)
![](https://format.creatorcdn.com/4e26c7f5-845a-4d47-b61e-1dc77b61beb1/0/0/0/0,0,1757,989,400,989/0-0-0/542dac7d-8a37-4805-bcbe-4c6e23c20f78/1/1/tim-mendez-beer-art-director.png?fjkss=exp=2037620358~hmac=9128a174f9579d0454863dee3eb441d88891a78e21aa1d8c34f2cbaaa80078fa)
![](https://format.creatorcdn.com/4e26c7f5-845a-4d47-b61e-1dc77b61beb1/0/0/0/0,0,750,750,400,750/0-0-0/29b8f690-e94a-4961-bdb9-42065067cff6/1/1/image-asset.png?fjkss=exp=2037620358~hmac=b72ccc5a63f95f623b1eacf3336ac10e213c97c27d3683b7f6bb513f46bdf18a)
![](https://format.creatorcdn.com/4e26c7f5-845a-4d47-b61e-1dc77b61beb1/0/0/0/0,0,1920,1279,400,1279/0-0-0/44d94b2c-cd68-4bfe-8a5a-ce5ef57abcd6/1/1/photos2.jpg?fjkss=exp=2037620358~hmac=b3a9f355cd98d263db012fdfded1e118fecbc3ea30fea2a1ac30d33114d19f31)
![](https://format.creatorcdn.com/4e26c7f5-845a-4d47-b61e-1dc77b61beb1/0/0/0/0,0,750,779,400,779/0-0-0/d44c0741-fa45-4883-8e76-1cd2ccc1f66b/1/1/SN_IG_Agavecan_Agavemix_1_.png?fjkss=exp=2037620358~hmac=544a555c513f10bf9cc97f6531dadbdbf592d0239c7da4a84d868c5acccbaf14)
All projects