Role: Producer
Client: Legacy Racing Team X Carvana
Art Director: Rachel Garozzo
Copywriter: Patrick Koelling
DP: Andrew Langdal
First AD: Vini Viti
Brand Manager: Makena Berchem
Production Company: In-house / Clutch Studios
A “paint scheme reveal” is a moment in motorsports where both brands & drivers reveal their newest vehicle paint design to the public. It’s a moment that is widely celebrated by fans. For the 2024 Daytona paint scheme reveal, Carvana wanted to kick off Jimmie Johnson's season by paying homage to his hero, racing legend Richard Petty. From this car design concept, the creative team went to work, unearthing archival NASCAR footage and significant moments from Jimmie's career. We then shot and interviewed Jimmie and his new car and turned it into a short piece that kicked off his 2024 season by paying homage to the greats that came before him.
